This week for work I’m in Calabasas, California. If you’ve heard of it, it’s likely that you keep up with the Kardashians—because every single person I’ve told I was going here has said, “Oh, where the Kardashians live.” Or, my personal favorite, “That’s Kardashian Kountry.”

The work I’m doing here couldn’t have less to do with Kim and her crew (krew?). But for the next few days I’ll be part of Design Thinking sessions that include interviewing random people on the street. The population of Calabasas is less than 25k. I think my odds of my “man on the street” having the last name Kardashian are pretty high, right? Here’s hoping.